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| “The new web-based solution allows athletes to provide information online securely from anywhere in the world. The solution is exactly what we needed.” |
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Rich Wanninger
U.S. Anti-Doping Agency |
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| CLUTTERED, SLOW WEBSITE HAMPERED GROWING ASSOCIATION; WEBSITE NEEDED A COMPLETE OVERHAUL, PLUS INTEGRATION TO CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM |
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| Challenge |
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| As a membership-services organization, Help Desk Institute needed to ensure its website provided a high degree of value to members and served as an effective marketing tool for prospective members. However, the website had grown significantly over the years — in both content and functionality. Both the front-end presentation and back-end programming of the site needed a complete overhaul. |
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| Before |
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| On the front-end, the tremendous amount of useful information was disorganized and confusing. On the back-end, the site's original ASP code had become difficult to maintain, was poorly optimized, and had begun to negatively impact site performance. |
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| Solution |
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| visionbox strategized and launched a completely rebuilt, reorganized, and redesigned website. HDI's new site organizes the information elegantly: Prospective members and other visitors comfortably use the intuitive navigation, while members access their content in a centralized members-only area. |
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| In addition to creating an entirely new user-interface design and information architecture, visionbox completely re-architected the site. We used Microsoft .NET technologies to build a solid, scalable foundation for HDI's new website. |
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| We also integrated features of the website's core membership functions with HDI's back-end customer relationship management (CRM) system. Developing clear, easy-to-maintain functionality was key. After completion, we conducted a knowledge transfer so HDI's in-house IT department could maintain the website. |
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| The result? A visually appealing website that allows users to quickly and easily find the content they need — and a website that will continue to support HDI's evolving marketing and membership needs. |
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