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| “The new web-based solution allows athletes to provide information online securely from anywhere in the world. The solution is exactly what we needed.” |
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Rich Wanninger
U.S. Anti-Doping Agency |
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| www.usadakids.org |
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| FUN WEBSITE FOR YOUTH ENTERTAINS AND EDUCATES, HELPING AGENCY MEET SERIOUS GOALS |
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| Challenge |
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| The U.S. Anti-Doping Agency's education department, in partnership with Scholastic, Inc., launched a Youth in Sports initiative to educate fifth graders about doping in sports, ethics, decision making, nutrition, and healthy lifestyles. This initiative supports USADA's long-term business objective to educate youth and curb this disturbing problem. |
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| Solution |
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| The new website educates American youth about doping in sports, with the content presented in visually appealing and entertaining ways. To compliment a planned curriculum and printed materials, visionbox created the "100% Me" website targeting 8 to 15 year olds. The site's educational content covers five modules: |
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- Time Traveler – Presents the history of doping in sports.
- You Choose – Discusses ethics and decision making.
- The Great Pyramid – Explains healthy nutrition.
- Be a Detective – Discusses healthy lifestyle and the truth about supplements.
- SomeBODY – Shows and explains the different body types.
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| To keep kids engaged at the site, visionbox incorporated video, designed and created interactive games, and developed a series of exercises. Making the site entertaining while meeting the business objective was paramount: help kids learn about doping and side effects, help them make appropriate decisions, and help them be responsible. |
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| While fun for youth who visit, this website accomplishes a serious business objective: educate athletes of the future. |
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