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| “Superb! visionbox was flexible, understood my needs, and competitively priced. A pleasure to work with.” |
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James Barber
Hewlett-Packard |
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| INTERACTIVE COURSE DOUBLES AS SUCCESSFUL LOYALTY AND REFERRAL PROGRAM |
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| Challenge |
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| An important product line for Hollister International is ostomy products. The company is acutely aware that nurses and other healthcare professionals are an important referral source for these products. |
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| Knowing that nurses are required to obtain continuing education units (CEU) credits, Hollister decided to offer an online, accredited continuing education course, "Nursing Care of the Person with an Ostomy." Previously, healthcare professionals needed to drive to locations to attend scheduled live courses. Hollister recognized that offering a free, online course — available day or night — would clearly benefit this audience and enhance their company/product loyalty. |
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| Solution |
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| Hollister turned to visionbox to build an interactive course based on the live continuing education course. visionbox designed and developed a course that includes text, graphics, interactive graphics, embedded video, narration, and links to downloadable resources. |
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| After going through the course, nurses register to take the test and receive their CE credits. The registration process collects basic demographic information and allows them to create an account. Nurses use their accounts to log into the website, take the test, review test results, print their certificate, and evaluate the course. |
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| Hollister considers this course to be an extremely successful program to meet an important business objective. This free continuing education course deepens Hollister's brand recognition and loyalty with key customers. |
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